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From it, but the pro is that you can keep money in your business. >> debt is so cheap nowadays. it's flying in the face of traditional growth for businesses where we went to equity. the rule of thumb i guess is this, that short-term or debt is really kind of for short-term growth. equity is more costly on the tail end of this. but you got to go through the pros and cons. people go out and get debt when they start up but you better have the cash flow to pay for those monthly payments. we seem to forget about this. >> great. thank you both for letting us pick your brains. really appreciate it, a...

More importantly, how are you going to make mon sni. >> thank you so much. thank you for everything. if any of you out there have a product or service and you want feedback from our elevated pitch panel on getting prospective investors send us your e-mail at yourbusiness dat msnbc.com. include what your company does how much money you intend to raise and what you're going to do with that money. if you want to see any of the pieces from the show head on over to open forum.com/your business. we put up web exclusive content with information to help your business grow. @msnbc your biz and facebo...

Businesses up to the possibility of manufacturing just in time as it is ordered. three, retail. from digital store fronts to interactive sitting rooms the way we buy products we love is transforming thanks to technology. every step of the shopping process is being made more efficient, fun and engaging. four education. students will be more likely to seek out services online that will help them get into college like tutors and admission counselors. and five batteries are something that most people use on a daily basis. so it's a technology that is right for innovation. thank you so much...

Things. two, 3-d printing opens businesses up to the possibility of manufacturing just in time as it is ordered. three, retail. from digital storefronts to interactive fitting rooms, the way we buy products we love is transforming thanks to technology. every step of the shopping process is being made more efficient, phub and engaging. four education. students will be more likely to seek out services online that will help them get into college like tutors and admissions counselor counselors. five, batteries are something most people use on a daily basis, a technology ripe for innovation. to lea...

It's pretty brave. you don't know what will come back on the other side. >> i do too. >> 360 review corporate calls it. you get other people asking you -- or telling you what you need to be doing. and, yeah i've never said rate me. i've said rate our company. how do we do? that's a good idea. >> this is going to be hard. i think it will be hard for a lot of people. one thing i have to stress is you have to make sure you create an environment where people feel they can be honest with you. if not, this is a wasted exercise. you have to listen. do not get defensive. i suspect we'll all learn a lo...