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Brand expert Nick Ede told FEMAIL M&S are 'cleverly luring in the mummy market' by launching a marketplace with 'reliable, stylish' pieces which will attract British parents to the retailer.
Albaray, Celtic & Co, Craghoppers, FatFace, Frugi, and Jones Bootmaker are the latest to join M&S' third-party brand roster.
Marks & Spencer: M&S is to announce six new guest brands, the Daily Mail reports. Men’s and women's wear brands Celtic & Co, Albaray and Fat
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British retailer Marks & Spencer (MKS.L) said on Monday it would add more guest clothing and footwear brands to its website, including FatFace and Jones Bootmaker, after an initial wave of brands increased traffic and attracted new customers.
A selection of items from popular labels including Cornish-based Celtic & Co, sustainable fashion company Albaray and outdoor gear specialist Craghoppers will feature on M&S.com.