Anzu and Adform Team Up on in-game advertising – PCR
Anzu and Adform Team Up on in-game advertising 17th December 2020 Anzu.io, has formed a new partnership with Adform, in which Anzu will offer its mobile and PC in-game inventory to Adform’s 30,000+ global clients to target the global gaming market. Joint pilot campaigns include global advertisers such as Vodafone Germany and McDonalds Czech Republic. Anzu provides a platform for advertisers to access gamers in a non-intrusive way. Some recent gaming client wins include Ubisoft, the first programmatic PC deal in esports with Axis Games, and Virtuverse, the first sci-fi game with blended in-...
Source: pcr-online.biz