america pays. what would ve happened if coca-cola and others just pulled out and said we will not be a part of this. nbc is seeing it ratings tank. record low numbers of americans. they just are not interested in watching the olympic games. commercially, you know, it could be a failure. so, companies have taken a lower profile this time around. jim has a very good story on this at the moment. coke, visa, procter & gamble low profile, they have been advised to do that enter lily and externally because of intentions with the west. but you are putting your finger on the real problem for the united states. over the last 20-30 years, american business has run to china to up there. when i was working in asia for the journal 2002-2007, i was helping run coverage out of hong