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Central to mark Songkran in new fashion published : 7 Apr 2021 at 04:00 Sand pagoda. photos courtesy of Central Pattana Thai Niyom (or Thainess) is the central theme for the Thailand Songkran Festival 2021 , which will run at all 32 Central shopping centres across the country from tomorrow until April 18. A collaboration with the Tourism Authority of Thailand to encourage visitors to celebrate the Thai New Year without water splashing, the festival will present contemporary Thai cultural activities derived from unique local identities and charm of the respective provinces where the shopping malls are located in order to make them the best landmarks for Songkran celebrations. ....
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Central Pattana launch âThe Great Chinese New Year 2021â campaign 2 published : 26 Jan 2021 at 22:40 2 âCentral Pattanaâ invests THB 200 mil in Q1âs marketing campaigns, joining hands with all parties to spearhead effort to drive Thai economy â starting off with the launch of âThe Great Chinese New Year 2021â campaign to celebrate Year of the Golden Ox, with strict hygiene and safety standards Unveiling 3 main strategies: 1) Running a big impact campaign aimed at boosting spending and fully supporting its tenants; 2) strengthening its business ecosystem by partnering with hospitality businesses to drive economic growth for the main industries and supporting the government in helping farmers and SMEs; and 3) responding to the ‘Next Normal’ by keeping up its guard nationwide while reaffirming ‘Central s Hygiene & Safety Master Plan’ ....