How terrorism works | Part 1: Colombia's ELN guerrillas
February 7, 2021 The sophisticated guerrilla marketing of Colombia’s ELN rebels is successful because of their strategic use of terrorism. When confronted with terrorism, the brutality of the deadly violence may seem everything but sophisticated or the strategic marketing any legitimate cause, service or product. This is logical unless you’re in a brutal armed conflict that per definition implies the use of deadly force. The ELN’s use of terrorism is often part of a guerrilla marketing campaign that seeks to damage a military target through the terror caused by, for example, blowing up ...