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The agreement may also grant Reliance Consumer distribution rights for Sri-Lanka based Ceylon Beverage’s energy drinks and juices in India, expanding its presence in the nation’s ₹67,000 crore beverage market
Ceylon Beverage Holdings says they are witnessing an exponential growth of ‘Kasippu‘ (moonshine), illicit arrack and illicit toddy as the prices of legal alcoholic beverages are out of consumers’ reach. Announcing latest financial reports, Ceylon Beverage further said Policy makers should be cognizant of the fact that tax hikes on the Alcohol industry, an industry...