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Endeavor’s cultural marketing agency 160over90 has a revealed an investment and partnership with Michael B. Jordan and Chad Easterling’s Obsidianworks. Terms of the deal were not disclosed. Obsidianworks, co-founded by Jordan and Easterling, a marketing executive and Nike veteran, is dubbed a “culture-powered marketing agency” that has worked with such clients as Coach, Amazon, Piaget, […]
Cultural marketing agency 160over90 said Wednesday that it has made a strategic investment in and partnership with Obsidianworks, a marketing agency co-founded by actor and producer Michael B. Jordan. Obsidianworks was founded by Jordan and Chad Easterling, a marketing executive and Nike veteran. They lead the agency alongside a core team of senior leadership—including CAA […]
Advertising Agency investment combines voice and vision with traditional services Jordan and Easterling currently lead the agency alongside a core team of senior leadership. Courtesy Juan Veloz 5 hours ago Actor Michael B. Jordan and longtime friend and business partner Chad Easterling are entering a strategic partnership with cultural marketing agency 160over90.
Chad Easterling and Michael B. Jordan, co-founders of Obsidianworks (photo credit: Juan Veloz) In addition to filming, producing, and promoting blockbuster movies over the past few years, Michael B. Jordan has been quietly building a marketing agency to foster more inclusive storytelling for global brands. On Wednesday, the Without Remorse star announced that he and marketing executive and Nike veteran Chad Easterling co-founded Obsidianworks, a “culture-powered marketing agency,” in November 2020. Together, the two friends have been consulting with clients like Coach, Amazon, Piaget, a...
Michael B. Jordan has joined forces with Endeavor’s cultural marketing agency 160over90 via his Obsidianworks label.