How the new digital customer is shaping the content commerce experience – Glossy
APR 27, 2021 The digital customer, born on the internet and more recently shaped by the pandemic, is here to stay, and their numbers will only grow. There were 256 million digital buyers in the United States in 2020. It’s predicted there will be nearly 280 million by 2024. The digital customer, who cares less about where they shop — and more about the most convenient, safest and quickest ways to do so — spends when inspiration strikes, and they expect a seamless shopping journey. Consumers are also aspirational; with the rise of influencer marketing, consumer...
Source: glossy.co