Until your grocery bills goes up $1,000. it is not that much per meal to make that happen for a family of four. >> dana: help us understand how the chain works. >> well, you know, the inevitable story that i share as a farmer, in a few weeks the northern hemisphere goes to work either planting or fertilizing major crops, wheat, soy, rice, cotton. you need to wear clothes. we'll either take this fertilizer that's available or what we can afford and spread it thin and harvest much less or we'll have to switch the types of crops we plant and we're running out of time to do that. it will make less...