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340 moved to tennessee and became the ten titans because oilers made no sense in tennessee. that didn't affect anything. we've seen team names change all the time. this is more about a billionaire owner being told what to do or how to do it by anyone including the public, which is divided on this question, and the division seems to be about as sharp as it can be. and i think that's what it basically comes down to. he doesn't want to change the name because it's his team, he's going to do what he wants, and there are plenty of people who support that. but there are plenty more people today than...

Dan snyder holds out and continues to fight this and just refuses to change the name despite this or fights it in court that actually their revenue could decline as a result of holding on to it? >> i think the key thing to watch will be whether or not any sponsors begin to mobilize against the team, against the league. that's one of the reasons why i believe we saw the nba move so quickly with nba clippers owner donald sterling. it was obvious that right away sponsors would begin to abandon that team. once that happens, if it ever happens, there's no indication it ever will. because any of tho...

You feel that in your muscles? yeah...i do... drink water. it's a long story. well, not having branches lets us give you great rates and service. i'd like that. experience a new way to bank where no branches = great rates. ally bank. your money needs an ally. football, what the rest of the world calls football and we call soccer, might be big news these days with the world cup. but today american football is making major headlines. the u.s. pat sxent trademark office announced today it's canceling the trademark registration of washington, d.c.'s professional football team. team owner daniel ...

Win. the trademark attorney for the washington team released a statement saying we are confident we will prevail once again and the trademark trial and appeal board's divided ruling will be overturned on appeal. but what might the washington team stand to lose even if they do win? mike florio is editor of nbcsports.com's pro football talk, and mike, let's start with some of the reactions that we're seeing from fans today. i'm going to play you a woman and a man, a pro and a con reacting to the trademark decision. take a listen. >> if the name is that offensive to someone, i mean, i would hate ...

Won't be protected, that i think is a smaller issue than what this ruling means to the many out there who oppose the name. how much fuel will it add to that fire? how much momentum will it gain and will it push it to a tipping point? even if this thing is overturned four or five years from now the debate is going to rage in the interim and the opposition will be stronger four or five years from now than it is today. >> and so far the nfl has stood behind dan snyder, stood behind the team, they issued a statement responding to those senators, reen force daniel snyder's take that the name has al...