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- advertising is based on one thing: happiness. - [shouting excitedly] - is there any taboo that you wouldn't break? - not if there was a funny idea. - what is wrong with you? - there's so much different storytelling - and so many different stories being told - about so many different people. - i don't think dramatic series television has ever been stronger. - there's no longer this theory of what - popular entertainment must be. - incoming! - who are the heroes? the people who watch this show. [slowly building orchestral music] ♪ ♪ - this is the week when the major broadcast net...

>> not if there was a funny idea. >> what is wrong with you? >> there's so much different storytelling and so many different stories being told about so many different people. >> i don't think dramatic series television has ever been stronger. >> there's no longer this theory of what popular entertainment must be. >> incoming! >> who are the heroes? the people who watch this show. ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ this is the week when the major broadcast networks unveil their fall lineup of shows. and every executive in hollywood knows how well "the sopranos" is doing on cab...

>> there's no longer this theory of what popular entertainment must be. >> incoming! >> who are the heroes? the people who watch this show. ♪ ♪ ♪ ♪ ♪ ♪ this is the week when the major broadcast networks unveil their fall lineup of shows. and every executive in hollywood knows how well "the sopranos" is doing on cable, which is a network problem. >> i think hbo altered everything for this reason alone, is there were no commercials. >> we are dependent on sponsors. there's so much we can do in terms of language, in terms of violence, in terms of sex. >> to a large degree, a...

you realize we'll have internet waiting for us at the new place, right? oh, we know. we just like making a scene. transferring your services has never been easier. get connected on the day of your move with the xfinity app. can i sleep over at your new place? can katie sleep over tonight? sure, honey! this generation is so dramatic! move with xfinity. - television on! - hbo did a lot of its best work - when it was bending a genre. - take something that's familiar - and give it some chili pepper. - advertising is based on one thing: happiness. - [shouting excitedly] - is there any tab...

By saying you're gonna fix the rides at epcot. - i think what made it so different than any other show i'd worked on was the richness of character and words and thoughts and images that aaron sorkin wrote. - i would love for people to think that i'm as quick and clever as the characters that i write, but you'd be disappointed if you met me. - josh. - yeah - six pages on english as the national language. - meetings don't just take place sitting down and talking to people. - and the-- - i didn't ask for a damn social studies paper. i wanted... - don't snap at me, josh. - donna... - look at the m...