Cigna promotes flexible insurance scheme through new online campaign
Cigna promotes flexible insurance scheme through new online campaign Details Cigna has launched an online campaign to demonstrate the versatility of its DIY insurance scheme. The campaign showcases Cigna's DIY Health Plan which offers customers flexibility with up to 128 variations, allowing them to personalise their protection. Mirroring the versatility of the scheme, Cigna has rolled out multiple versions of online videos and display ads, demonstrating how the scheme can meet young consumers' needs in health protection. Throughout the marketing funnel, the cam...
Source: marketing-interactive.com