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Consumers ditch the sweet life after sour taste of sugar tax bites


Consumers ditch the sweet life after sour taste of sugar tax bites
Study finds that since the introduction of a ‘sugar tax’, sales of sugar-sweetened beverages have dropped
11 April 2021 - 17:57
Things are not so sweet in the sugar-sweetened beverage (SSB) industry after a study found consumption dwindled after the implementation, in 2018, of SA’s “sugar tax”. 
The study (https://www.thelancet.com/action/showPdf?pii=S2542-5196%2820%2930304-1) was published last week in Lancet Planetary Health. It was compiled by the South African Medical Research Council’s Centre for Health Economics and Decision Science (Priceless-SA) in the School of Public Health at Johannesburg’s Wits University and the University of the Western Cape (UWC), in partnership with the University of North Carolina in the US. .. ....

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