Millennials Value Everyday Social Good Above Cash Donations
Millennials Value Everyday Social Good Above Cash Donations Righteous actions are becoming increasingly important as a form of giving, according to The Future of Philanthropy: The Evolution from Charitable Giving to Charitable Living, a new study of philanthropists from Raleigh-Durham, N.C.-based Fidelity Charitable. Making purchases from socially conscious firms, investing in funds that support equality and environment causes and supporting organizations that promote economic or racial justice are gaining traction as “next wave” forms of philanthropy. Millennials -- individuals born bet...