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Legal marketing is maturing as a profession and is becoming increasingly attractive as a career path. As the profession evolves, more and more legal marketers are trying to find their...
A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing marketing function and the new CMO must build a team...
Law firms increasingly see their brand and digital presence as key to growth. With this demand, there is more pressure on marketing teams to execute successful redesigns and rebrands...
The way we consume content has changed and clients have come to expect more personalised, relevant content that is delivered when they need it. This escalated shift to...
Black Americans used the Green Book in the mid-1900s to find safe places to travel. Now an organization in the Mountain West is highlighting many of these locations.
It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent years have no doubt seen the most monumental step...
On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind the scenes at how they create and implement...
The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is here to discuss the changing role of the...
International expansion has been on the cards for several law firms in recent years, but few firms manage to truly think globally when it comes to their growth efforts. ...