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K11 Adrian Cheng is founder and chairman of K11, a Hong Kong-based brand that aims to bring together culture and retail targeting millennials and Gen Z consumers. In 2019, Cheng launched K11 MUSEA, part of the US$2.6 billion Victoria Dockside development that is transforming Hong Kong s harbour front. Because of his work, Insider named Cheng to our annual list of the 10 leaders transforming retail in Asia. . Adrian Cheng was just 29 years old when he founded the K11 brand. In many ways he was following in his family s footsteps – his grandfather Cheng Yu-tend was the billionaire founder of Hong Kong property conglomerate New World Development, while his father Henry Cheng is the company s current chairman. For the younger Cheng, however, the emphasis has been on reinventing the decades old business through the K11 brand, which uniquely aims to combine art and commerce into a portfolio of shopping malls, office blocks and resid ....