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Fans of hard seltzers like White Claw will soon have another option to choose from.

Share this article Share this article MOORESVILLE, N.C., May 6, 2021 /PRNewswire/ -- Rowdy Energy, the better-for-you energy drink brand created by 2x NASCAR Cup Champion, Kyle Busch and beverage entrepreneur Jeff Church, announced today that they completed a $13 million fundraising round. The proceeds will be used to invest heavily into Rowdy's marketing initiatives aimed to further build and grow the brand as well as on unique programs in partnership with their valued retailers to drive overall consumption.  "The growth of Rowdy Energy in the past year has been beyond exciting and shows...

The Roanoke Times' First Bite crew tries sippin' for a change, with the new, Luke Bryan-branded beer that is brewed at Constellation Brands' Daleville plant. Tad Dickens / The Roanoke Times Huntin’, fishin’, lovin’ — and drinkin’ Luke Bryan-branded lagers and hard seltzers — every day. That doesn’t quite have a commercial jingle ring to it. But it fits with some of the product coming out of Constellation Brands’ Botetourt County brewery. The Daleville plant, opened in 2017 to house San Diego-based Ballast Point Brewing Co.’s eastward operations, fe...

Blake Shelton might have a song called "Straight Outta Cold Beer," but the " Voice" coach is making a foray of a fizzier variety. Shelton is taking hard seltzer country with Smithworks Hard Seltzer Lemonade, which launched Wednesday. "I want Smithworks to be associated with country lifestyle and country living," Shelton told USA TODAY Wednesday, pointing out that the logo even includes a tractor. "I know I'm not going to be able to steer the hard seltzer world to the country lifestyle, but maybe we can steer the Smithworks version of it that way." Although Shelton said he's traditional...

Mar 10, 2021 It’s time for another entry in the hot hard seltzer market...and believe it or not it’s from Sonic! Since their slushes are such a great hit, they’ve decided to take eight of their favorite flavors and hit them with a bit of booze. And nom not a dream, the company  confirmed the news via Insta. But no, you won’t be able to score one of these with your burger – the seltzers will be available in supermarkets, grocery stores and other stores. So what flavors are we talking? There are two multi-packs: Citrus Variety Pack includes Lemon Berry, Classic Lemonade, Cherry Lime...