Stay updated with breaking news from Cherry Tsui. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Over the past year, global events and digital advancements have sparked a remarkable transformation in consumer behaviour. With shifting preferences and priorities, individuals have embraced technology and re-evaluated values, making it a challenge for marketers to navigate a changing landscape.
Brands are identifying and capitalising on new opportunities in Southern China’s Greater Bay Area and working with with trusted media to build brand equity
Marketers representing 13 per cent of the total market capitalisation of companies listed on the Hong Kong stock exchange meet to discuss changing consumer and audience behaviour.