Why Sahara Fell From Grace - Northlines
It was an ambitious decision, but taken without any due diligence By SUDHIR BISHT Subrata Roy, founder of the now-moribund Sahara Pariwar, started his career as the manufacturer of home-made namkeen in the early 1970s. He sold his product shop-to-shop, riding his Lambretta scooter. He was a mechanical engineer by training but was an entrepreneur
Source: thenorthlines.com