Martech Day: In A World Of Almost 10,000 Tools, How Can Brands Keep Up?
You don’t need us to tell you that it was martech day earlier this week. For people in the martech world, technology is proliferating – we’re rapidly approaching 10,000 tools in the market. Using those tools to improve your work requires a certain amount of knowledge and savvy. Kerry Dawes, technical director at Digitas, tells us how to navigate the thicket of tech.
Source: thedrum.com