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Retailers' best e-commerce asset may be their brick-and-mortar stores


Dive Brief:
In yet another trend accelerated by the pandemic, BOPIS services have surged, with 40% of retailers now offering the service, compared to just a quarter last year, according to an emailed report from omnichannel platform NewStore. More than half (55%) offer in-store returns of online purchases, the firm found.
In part thanks to the expansion of Google My Business, smaller retailers are increasingly offering such services, with about 40% of online purchases picked up at local stores, according to omnichannel firm Uberall.
Growth in such services has spiked 75% year over year, with BOPIS growth at Walmart and Target outpacing their robust online sales growth, according to 1010data. The trend is fueled in part by concerns about timely holiday fulfillment on the part of just over half of U.S. consumers, according to marketplace platform Feedvisor. ....

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