The BTS of Kurkure's foray into the light-textured snacks category
The first ad from the new sub-brand Kurkure Playz is scary and funny. Leo Burnett and the brand explain why.
Source: afaqs.com
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We wanted to get into the flavour bucket of cheese: Neha Sharma, Kurkure
The Kurkure brand head explains why and how the snack decided to introduce cheese and jalapenos in its portfolio.
Source: afaqs.com
We wanted to get into the flavour bucket of cheese: Neha Prasad, Kurkure
The Kurkure brand head explains why and how the extruded snack giant decided to introduce cheese and jalapenos in its portfolio.
Source: afaqs.com