Even as K-pop giant Hybe’s multilabel system is being tested by the ongoing feud with the CEO of one of its subsidiaries, Ador’s Min Hee-jin, the longest-standing K-pop agency, SM Entertainment is forging ahead with establishing its own multilabel system, dubbed “SM 3.0.” SM 3.0 focuses on broadening the spectrum of K-pop, according to Choi Jin-suk, global A&R executive of Kreation Music R.