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With half the population you're going to outperform your peers so it's good for your careers. on the home front couples that share responsibility 50/50 are happier, lower divorce, more sex. chore play is real. >> i love that. >> chore play is real. don't buy flowers. do laundry. >> i think that's fantastic. i mean, who wouldn't push for me equality if they know they're going to have a happier wife, healthier children and more action? >> absolutely. across the board. >> we've been selling it wrong in the past. that's all you need to know, guys, do some laundry. that just makes sense because if ...

With half the population you're going to outperform your peers so it's good for your careers. on the home front couples that share responsibility 50/50 are happier, lower divorce, more sex. chore play is real. >> i love that. >> chore play is real. don't buy flowers. do laundry. >> i think that's fantastic. i mean, who wouldn't push for me equality if they know they're going to have a happier wife, healthier children and more action? >> absolutely. across the board. >> we've been selling it wrong in the past. that's all you need to know, guys, do some laundry. that just makes sense because if ...

Laundry. chore-play is real. and while the the choreplay is real, for others the phrase was mitt with visceral disgust. joining me now is host of msnbc's "up", steve kornacki. host of "so popular" julia turner. awesome to see you all. the sharing of domestic tasks and the notion of choreplay. what was your roweaction to this? >> i texted my girlfriends and i was like please i swear to never sleep with a man who thinks chores are the incentive of us getting into bed. do we think they are that basic? >> like fold laundry. julia, there's a treat by someone who says the use of the word choreplay f...