Why give your loved one a regular box of chocolates this Valentine’s Day, when you could give them a box of Irregular Chocolates, with a potentially life-saving message? That’s the message Clemenger BBDO is sending today, as part of a social and PR-led campaign on behalf of Bowel Cancer Australia.
The campaign taps into the ritual of chocolate-gifting on Valentine's Day to cleverly raise awareness about the perils of colorectal cancer amongst the deadliest diseases affecting those aged between 25 to 55.
Clemenger BBDO gives the gift of a life-saving message this Valentine s Day mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.