Before you transform your side hustle into a full-time occupation…
Studies show that small startups that receive mentorship are more likely to survive the first five turbulent years that those that did not. For example, a person may be good in a certain craft but fail to monetise it simply because they have no business acumen. David Macharia, for instance, worked at a photo studio in downtown Nairobi but hoped to set up his studio in another part of town. “I was a good photographer but a poor businessman,” he says. However, chance meetings with accomplished photographers such as Boniface Mwangi changed his business outlook. “They told me to register a ...