December 17 2020, 1:45 pm | BY Kim Shaw | No Comments The National Crime Prevention Council (NCPC) and Ogilvy Singapore have unveiled a new film to create awareness that no one is immune to online love scams and to empower people to recognise the signs of a scam early to avoid falling for it. In collaboration with the Singapore Police Force, this new NCPC film takes inspiration from real stories and dramatically delivers the message of “Spot the signs. Stop the crimes.”
Thanks to the multitude of dating websites and apps, finding love has never been easier. However, in Singapore, online dating has given rise to a darker side, online love scams. Though Singaporeans know the existence of love scams, most women believe this will never happen to them and that they will never fall for such a scam.
The National Crime Prevention Council in Singapore has launched a new campaign to raise awareness of online love scams, aiming to help people recognize the signs of these crimes. The three-minute spot, which was created in collaboration with the Singapore Police Force takes inspiration from real life. Today, finding love has never been easier. The number of dating websites and apps grows by the day. Unfortunately, nothing seems to come without a downside and that’s the idea behind the campaign. Online love scams are one of the evils of our increasingly digital romances. The film tells an all too familiar story.