Paytronix and PYMNTS Report: Restaurant Managers Must Combine Digital Ordering and Loyalty
“These digital innovations may be critical, yet it is also crucial that restaurants do not overlook the importance of service-oriented features like loyalty and rewards programs. Many restaurants are passing over these programs as a means of boosting their customers’ spending, and this miscalculation is having a demonstrable impact on their AUVs. Restaurants looking to enhance their customers’ overall dining experience and boost their revenues would benefit from taking a two-pronged approach to enhancing customer engagement by providing both digital-first order options and the loyalty a...