Cider Brands News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Who have recently acquired cider brands to market along with their other products. >> sam adams with the angry orchard, miller coors with a couple of brands and anheuser-busch. they have the stella and johnny appleseed. >> they have vast production facilities, marketing budgets and distribution channels. this puts all of the smaller producers in a bind. how can an independent compete against that? he's not competing with the big brewers for the mass market. >> we'll never be able to compete with those guys on price, efficiency, or marketing so we're going to have to do this. >> great apple. >>...

>> these look great. >> johns, macs, we have the goldens. >> greg hall of fenville, michigan, is very picky about which apples go into his cider. this morning, he and peter, owner of nearby seedling orchard, are testing. >> you can see how they cluster, which is an unusual feature. >> and tasting. >> as a cider maker, we're looking for aroma and flavor, acid and tannin from the apple. >> as an independent brewer, greg is part of a small but rapidly growing beverage category, hard cider, where his label has been thriving. >> now it's all over the tv, all over the supermarkets. >> no surprise, a...