How P&G is Making Its Deodorants Sustainable
Cincinnati-based Procter & Gamble (P&G) is advancing its sustainability efforts with the launch of refillable antiperspirant cases that eliminate single-use plastics for its well-known deodorant brands. Following a May 2020 successful pilot which included an all-paper, plastic-free solution, the company's Secret and Old Spice brands are now offered with an aluminum-free formulation and in recyclable paper tube packaging made of 90% recycled paperboard, certified by the Forest Stewardship Council (FSC). The new deodorant tubes feature a "signature push-pop" design that can be placed in a co...