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Preparing them for the fact that failures happen and that it's a normal part of a startup process is critical. and then when it happens, it's just recognizing what's going on and it's dealing with it quickly, effectively and decisively. people really respond to that. they will hang in there with you as long as you're being honest and straight with them. so it's really not the end of the world. it's simply part of doing business as a startup. >> you need the stomach for it. okay. carolyn, your turn. >> my top tip for entrepreneurs is to own the trajectory of your business. as the founder, nobod...

One, just preparing them for the fact that failures happen and that it is a normal part of the startup process is critical. and then when it happens, it is, you know, it is just recognizing what is going on and it is dealing with it quickly, effectively and decisively. and people respond to that. you know, they will hang in there with you as long as you're being honest and straight with them and so it is really not the end of the world, it is simply part of being a -- of doing business as a startup. >> you need the stomach for it. okay, carolyn, your turn. >> okay. my top tip for entrepreneurs...