The Wild West of plastic credits and offsets
This essay first appeared in Circularity Weekly, our free email newsletter. There’s a new kid on the block of sustainability claims being made by businesses: "plastic neutrality." Thanks to the rise in plastics pledges, an emerging and undefined market for plastic offsets is just beginning to take shape. And, much like the market for carbon offsets, it’s messy. Fortunately, two resources released last week — a position paper by WWF and a report by The Circulate Initiative (TCI) titled "A Sea of Plastics Claims and Credits: Steering Stakeholders Towards Impact" — have taken the firs...