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Between service and product businesses, liz say they scale differently too. it's largely confined to the local market and product is not. >> it's much more difficult to scale a service business. there's just a lot more human beings involved, lot more variability involved. it primarily is a local business. >> she says this means that growth in a product-based business can have fewer limitations than with a service-based business. she likes that. >> not only can i scale the business in terms of geography, but i can scale it in terms of product. kek do add-ones and advair indications. >> using he...

Repair business. tasha owe fairly was her part-time bookkeeper. liz has spun off a new business, citi bin selling a trash can storage product she developed at checklist. >> had a lot of clients that needed custom carpentry projects. they were increasingly asking for trash enclosures. >> liz saw an opportunity for the trash can and closure requests. after careful market research, she founded citi bin to make and sell these high-end storage products. >> when we decided to make it a business and really product -- the service that we had been offering. we had a lot of experience. >> nevertheless, ...

And predictable. there were low startup costs and easy financials. >> the costs related to running the business get covered as the business runs. whereas, the hardware store purchase maybe cost $50. the inventory purchase can be six figures, easily. >> just to start up citi bin, she needed to develop a prototype. stock up inventory all before earning a single penny. this required a ten-year six-figure sba backed loan. >> i needed to put my house on the line to get that loan. literally, if my business fails, my house is on the line, which probably means my marriage would be on the line. >> liz ...

Business. tasha is her part-time bookkeeper. today she runs it and liz has spun off for herself a new business, city bin. selling a trash can storage bin. >> we needed a lot of clients that needed customer products and they needed trash enclose euros. >> she saw an opportunity. after careful research she founded citi bin to make and sell these high end durable storage products. >> so when we decided to make its own business and productize the service we had been offering, we had a lot of business. >> never the le, switching from a home repair business to a product business turned out to be a w...

Predictable. and there were low startup costs and easy financials. >> the cost related to running the business got covered as the business runs. >> whereas the hardware store purchase maybe cost $50, the inventory purchase can be six figures easily. >> just to start up citi bin, she had to pay for factory tooling, stock up inventory before earning a single penny. this required a ten-year, six-figure fda backed loan. >> i needed to put my house on the line to get that loan. if my business fails, my house is on the line. that probably means my marriage would be on the line. >> liz was initially ...