Why did Citibank exit India consumer business? © Dinesh Unnikrishnan Why did Citibank exit India consumer business? On 16 April, global banking behemoth Citibank said it will exit consumer/retail operations in 13 countries across Asia and Europe, including India. The other markets are Australia, Bahrain, China, Indonesia, Korea, Malaysia, the Philippines, Poland, Russia, Taiwan, Thailand, and Vietnam. Although Citi's exit from consumer business is part of a global decision, it had its own – and good - reasons to review retail operations in India as well. Over the years, Citibank has been...