Rural consumption surges 14.2%, life returns to metro markets: Nielsen
Rural consumption surges 14.2%, life returns to metro markets: Nielsen The FMCG snapshot for the months of October-December 2020 released by NielsenIQ's retail intelligence team says that India's metropolitans have sprung back into the positive growth zone in the December quarter, after two quarters of decline Ajita Shashidhar | February 16, 2021 | Updated 22:23 IST The overall FMCG industry in India saw a bounce back with a growth of 7.3 per cent in the quarter ended December 31, 2020 Rural India has indeed been more resilient than the metros and Tier-1 cities through the COVID-19 pandemic....
Source: origin-businesstoday.intoday.in