Forget Customer Experience. Forget Employee Experience. Enter Total Experience
PHOTO: Greg Rakozy As technologies develop and change, so too does the vocabulary describing them. Analyst firms, such as Gartner, have played a big part in changing the way we discuss these technologies, the best example being the way enterprise content management became content services. The discussion of semantics can be hard at times to follow. ECM and content services, while related, are not the same. Such is the case with a term Gartner introduced last year called multiexperience. Multiexperience Becomes Total Experience Multiexperience, as explained early last year by Cigniti, is us...