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Two Black radio hosts from Arizona now own the U.S. trademark application for the term "White Lives Matter" to prevent rapper Kanye West from making money off the phrase.
Kanye West, who now goes by "Ye," could face legal trouble if he tries to profit from his "White Lives Matter" sweatshirts. Ye was first spotted in the sweatshirt at Paris Fashion Week last month.
Kanye West, who now goes by "Ye," could face legal trouble if he tries to profit from his "White Lives Matter" sweatshirts. Ye was first spotted in the sweatshirt at Paris Fashion Week last month.
Kanye West, who now goes by "Ye," could face legal trouble if he tries to profit from his "White Lives Matter" sweatshirts. Ye was first spotted in the sweatshirt at Paris Fashion Week last month.
Ye will not be able to profit from "White Lives Matter" unless he gets permission from the two Black men who now own the phrase's trademark.