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>> i don't believe any of the women had done yoga before so this was something really new for each one of them. afterwards, you could tell that they really got something out of it. it was more than just getting out of their cell for an hour. and it wasn't like the other, sort of classroom style programs they went to. the experience was really emotional for some of them. >> which part of it did you like the most? >> i would say the last part because then you could just sit there and breathe and a lot of thoughts run through your head. >> like what? >> everything. good things, bad things. >> are...

>> i been wanting to teach yoga in jail for a very long time. i found yoga is a wonderful, beneficial part of reducing the stress, but it also brings a sense of calmness and peace. you may find your mind is wandering. yoga is a way to control the scattered mind, the fluctuating mind. be your guiding force now. >> i don't believe any of the women had done yoga before so this was something really new for each one of them. afterwards, you could tell that they really got something out of it. it was more than just getting out of their cell for an hour. and it wasn't like the other, sort of classroo...

With this army of camera buffs who have been inspired by mark's high-energy classroom style. >> how many rookie night hawkers do we have? >> tonight, 45 night hawk students have gathered in the dark. >> one, two, three. >> not just to shoot pictures of the christmas lights, but to share the excitement of learning from each other as well as getting amazing pictures. >> look at that. look at that, joan. >> oh, gosh. >> look at that. see? >> yes, evelyn. great, i love that. >> it's expeerential marketing at its best. mark gathers people together, shows them a great time, takes them out for drinks...

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That's what two entrepreneurs hope to give every customer who buys one of their wooden surfboards. these small business owners welcome orders overthe phone or online they'd rather have a more intimate connection with their clients. that's why they offer their fellow surfers to come to the company and build their own surfboards, classroom style. ♪ >> this never gets old. i mean, it's really, really exciting. >> our mission is to share this with people who are deserving of it. >> we're trying to not just offer a product, but we're trying to, you know, give people an experience. >> mike and bra...