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Article content It was big news in 2018 when Sleep Country Canada paid $88.7 million for Canadian mattress start-up Endy. One of a handful of bed-in-a-box companies that saw tremendous success in a short time, it had been co-founded just three years earlier by young entrepreneurs Mike Gettis and Rajen Ruparell, who were quick to see emerging opportunities in e-commerce. The decade had already seen the digital sales model spread rapidly across home improvement and design categories. Covid-19 is now accelerating that growth, says Gettis, who with business/life partner Noelle Hjelte has just launched Kilne www.kilne.com, a direct-to-consumer cookware line. ....