Blue Nile, Clean Origin Open Retail Stores
Share Jewelry e-tail keeps venturing into standard retail. Blue Nile is continuing its brick-and-mortar expansion, which it began last year after temporarily putting it on hold because of the COVID-19 pandemic. Recently, the company opened two showrooms in California—in San Jose and Los Angeles—bringing its nationwide showroom total to 10. Those locations will soon be joined by two more: one in Austin, Texas, due to open May 14, and another in Scottsdale, Ariz., due to open May 28, according to Blue Nile’s site. But Blue Nile—which has said it may open as many as 50 to 100 retail webr...