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Media, people who talk like journalists, have shows like journalists but aren't them. that makes it confusing for the american people. that's part of the legacy of fox news and will continue to be so. when you look at reporters, the way that we cover things, the click bait, all of that, that is also a part of this. because you have the american people not knowing how much they can trust the things that the headline and the story are going to be the exact same thing and sometimes they're not. i think that means need to change the way that we do things. if we don't have a strong press in this co...

Media, you have people on talk shows that dress like journalists, talk like journalists but aren't that. it makes it confusing for the american people. i think it is part of the legacy of fox news and will continue to do so. when you look at reporters, the click bait and all of this, it is part of this because you have the american people not knowing how much they knowing how much they can trust, that the headline and story will be the same thing and sometimes they're not. i think that means that we need to change the way that we do things, because if we don't have a strong press in this count...

You do also have a deliberately tabloid feel. i was very tempted in the office earlier to open the story "watch a naked man stroll down london street before his semi—clothed pal knocked a cyclist off bike." fantastic. but that's click bait, isn't it? is that how you make money? no, not at all. to touch on the tabloid nature of the newspaper, i agree, i think that tabloid has become sort of like polluted by the red tops. what we were doing right at the start was trying to make more complicated matters such as politics and economics accessible. obviously, like any newspaper, we are notjust a p...

Traditional redwall areas, that is not of interest to you? i wouldn't say that viewers per se, we — wouldn't say that viewers per se, we wouldn't draw a line to any sort — se, we wouldn't draw a line to any sort of— se, we wouldn't draw a line to any sort of audience anywhere, reatty~ — any sort of audience anywhere, reatty~ we _ any sort of audience anywhere, really. we are a newspaper, but we are _ really. we are a newspaper, but we are here to serve sort of a quite — we are here to serve sort of a quite clearly defined demographic and so i guess in some — demographic and so i gu...

Meaning we reduce the visibility of click bait, why would we do that, one big reason is for the long-term health of our services, we want people to have a good experience. we want them to want to continue to come back to these sites, and connect with the people they care about for years to come. but my background -- >> hold on, i have a question about that. do you deny that teenage girls are not having a good experience on instagram? >> the majority of young people on instagram are having a good experience and that is borne out by the documents that were stolen, including the instagram youth s...