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Out Of The Doghouse: CMOs Make Striking Comeback In Latest CEO Survey

Published: January 17, 2024

In a dramatic reversal from recent years, CEOs are gaining new confidence in their chief marketing officers (CMOs), according to the latest CEO survey from Boathouse.

Source: forbes.com

Related Topics:

Loyalty Growing BetweenMaking StridesClean IntoCeo SurveyCmo PerformanceCmo TenureCmo TrustCmo StrategyCmo Financial LiteracyCmo InnovationMarketing LeadershipMarketing AiRoger Dooley

New Research Indicates CEO Perception Of CMO Performance Is Improving

Published: January 16, 2024

A new study conducted by Boathouse queried CEOs about priorities, perceptions of their CMOs, and the role their CMOs play at their firm.

Source: forbes.com

Related Topics:

John ConnorsChief Strategy OfficerCmo PerformanceCmo TenureArtificial Intelligence