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Out Of The Doghouse: CMOs Make Striking Comeback In Latest CEO Survey

In a dramatic reversal from recent years, CEOs are gaining new confidence in their chief marketing officers (CMOs), according to the latest CEO survey from Boathouse. ....

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New Research Indicates CEO Perception Of CMO Performance Is Improving

A new study conducted by Boathouse queried CEOs about priorities, perceptions of their CMOs, and the role their CMOs play at their firm. ....

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