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If The Ratings Experts from RESEARCH DIRECTOR, INC. – in a tight formation with the numbers runners from XTRENDS – seem a little off, it is likely we are suffering through a KIT KAT-induced coma. Sure, the sugar high is exhilarating but that crash is inevitable and steep. We are sure this is still the OCTOBER survey which kicked off on SEPTEMBER 15th and ended its run on OCTOBER 12th. What we have seen so far is that – in most markets – cume was up from the previous ...

Economic slowdown is starting to have a measurable impact on companies as FedEx reported a strong decline in package delivery worldwide and issued a warning of further economic impacts globally and in the U.S. for the remainder of the year, reported the Wall Street Journal.

Catching up on our JUNE recaps we realized we did not completely lay out the events that could have affected this survey. This book began on MAY 25th and concluded on JUNE 22nd. That means there were two federally-mandated three-day weekends: Memorial Day and Juneteenth. What does that mean for you? Well, the possibility exists that 50% of your weekend listening was affected IF your listeners got out of Dodge for those weekends. It also means that two Mondays were compromised, though your ...

May’s CPI is looming large over markets and investors today. For some it’s been a shock, as many believed that perhaps we had seen the peak in March, with a small decline in April seeming to indicate the trend might finally be changing.

APRIL is a time of hope and renewal. Baseball fans across the nation believe in the possibility of their teams’ success (sit down, ORIOLES fans). The EASTER BUNNY spreads her bounty for children of all ages to discover and devour. And radio stations soldier on with the hope that this latest survey will be the one that makes all the difference. It is a LUCY/CHARLIE BROWN/football situation that is repeated 13 times a year. Why does APRIL stand out? Frankly, it doesn’t. This is just ...