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By the worldwide leader. but just what did it take to reach this remarkable status, leaving the competition notice wake? our next guest has co-aught eared new book "those guys have all the fun, inside the world of espn" that develops into what really happens behind-the-scenes at the sports media giant. i'm delighted to say that james miller joins me this afternoon. good afternoon, sir. >> thanks for having me. >> good to have you. now, let's be absolutely clear. do you think that the beginning of espn's supra success was really when it got its hands on the nfl? was that the moment when financi...