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>> yelling and screaming at guys. >> what the hell are you trying to do? >> is he a coaching genius. lawrence: will, the moment that we got the news, all i could think about was that special on christmas day and, of course, none of us knew that he was on the rocks or anything like that. so to have this tribute to him on christmas day and get news, it was really sad to hear. will: yeah. it was -- i don't know the right word to use. but more than coincidental, perhaps fateful that the nfl had chosen to honor john madden just days, as you point out, days before the nfl lost john madden. commissio...

Of professional football without john madden. >> the hands. >> yelling and screaming at guys. >> what are you trying to do? >> a coaching genius. >> downhill, full speed. >> you can't win 'em all. i say what the hell can't you? >> as head coach you live and die. >> you don't stay on top forever. >> his retirement signals the end of an era and perhaps the end of a dynasty. >> we didn't know what he was going to do >> i wasn't the guy when i was coaching to say i want to be a broadcaster. >> but i knew after i did the first couple games that that's what i wanted to do. this is it. i embraced it....

But it's complicated. you can't write the history of professional football without john madden. >> yelling and screaming at guys. >> he was a coaching genius. >> julie: more sad news to report this morning. john madden, one of the nfl's most iconic figures has died. he passed away yesterday. they did not give a cause. madden first gained fame as coach of the oakland raiders winning the super bowl following the 1976 season but after he retired from the sidelines, madden turned into a household name as a tv analyst. he practically became the face of the nfl explaining the game in fun and excitin...

Madden, one of our most iconic and recognizable names in football history. benjamin: marianne rafferty has reaction to madden's death. >> for many generations of football fans john madden cultivated a lifelong love of the game, most to remember his voice a claiming the most memorable plays and calling the most exciting championship games over three decades. madden in his own words. >> football is my life. it is complicated. >> you can't write the history of professional football without john madden. >> yelling and screaming at guys. >> a coaching genius. >> reporter: long before he was a sport...

Sensation. when he got excited, we got excited. and he got excited a lot. as if winning 16 emmys wasn't enough, for many of a certain generation, he may be best known for the madden video game that became a cultural phenomenon. in a 2013 interview madden's former broadcast partner al michaels was quoted as saying, john madden is as important as anybody in the history of football. a fox sports documentary about madden's many achievements was just recently released. here is some of what is included. >> football is my life. it's something i say proudly. but it's complicated. >> you can't write th...