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Telecom carriers in India, including Reliance Jio, Bharti Airtel, and Vodafone Idea, have completed trials for implementing the Telecom Commercial Communications Customer Preference Regulations (TCCCPR) for voice calls. The regulatory framework, aimed at curbing unsolicited commercial communication, is expected to be rolled out soon. The use of whitelisted weblinks and assigned headers by registered senders will help prevent misuse of message templates.
Telecom carriers in India, including Reliance Jio, Bharti Airtel, and Vodafone Idea, have completed trials for implementing the Telecom Commercial Communications Customer Preference Regulations (TCCCPR) for voice calls. The regulatory framework, aimed at curbing unsolicited commercial communication, is expected to be rolled out soon. The use of whitelisted weblinks and assigned headers by registered senders will help prevent misuse of message templates.
Pesky Calls: Following the Telecom Regulatory Authority of India (Trai) direction to use whitelisted weblinks, telcos have recently tightened the process to curb the misuse of message templates to discourage unsolicited commercial communication (UCC).