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Brands are being forced to choose between business-as-usual, falling silent or playing the Good Samaritan.
A couple of days ago, streaming giant Netflix released the season five part two trailer of its hit TV show ‘Lucifer’. It’s a show based on a DC Comics character where the devil, after doling out punishment to sinners for billions of years, gets bored and moves to Los Angeles, where he now runs Lux, a piano bar.
I am what you’d call a cult fan of this show. Right after I watched the trailer, I wanted to share it on my social media accounts. But when I was about to click on the ‘share’ button, something stopped me. It didn’t feel right. ....

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