Detailed text transcripts for TV channel - KGO - 20120110:11:18:00
Light coffee. and 40% of those, that's what's missing for them. so 40% of the customers are saying we want more blond coffee. so i'm going to have you be one of those 40% customers. so we're going to smell it first. >> okay. what should i be looking for? >> what you're looking for in blond roast versus other coffees you've probably smelled before is exactly, it's not as roasty. so the roast flavor, the roast aroma, is really just supporting the coffee flavor. >> okay. so if you smell the medium roast you'll start to get more of a roasty aroma. and the second step of tasting coffee is slurping ...
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