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Larger narrative, but what it's really about is putting people back to work. >> and yesterday newt gingrich had a similar message to npr. let's listen. >> you say you've been working on these issues, others might say you've been working in the swamp to use donald trump's language? >> although i'm told he now disclaims that. it was cute, but he doesn't want to use it anymore. >> somebody sent me that note last year, because i had written what was a very cute tweet about the alligators are complaining and someone wrote back and said they were tired of hearing that stuff. >> as i said earlier, th...

Power, it looks like the performance of competence. it's not the same thing. but that message really cut through, as we saw during the election. and actually, both conventions, if you look back at the coverage, there was a lot of negative coverage of the republican convention for being kind of haphazard, compared to the democrats, more well-planned convention. but i think if 25 years of reality television has taught us anything, it's that the hot mess is always way more interesting to watch than the pageantry. and i think we've seen that in the rollout of his cabinet, we've seen that in the tw...

Why he picks them. that he really does believe that the way a person presents themselves publicly is sort of part of the message that he is trying to send, as he builds this team. >> yeah, well, with john bolton actually had a response to this. he tweeted this afternoon, i appreciate the grooming advice from the totally unbiased mainstream media, but i will not be shaving my mustache. >> by the way, we were quoting people near trump. i think his mustache is perfectly fine. >> i don't know if the mustache has its own twitter account, but i'm sure someone is working on that currently as we speak...

And it was unique and we decided to build a company out of that one small idea. >> that small eidea for a line f designer wrapping paper has now expa expanded to encompass other products like journals and gift tags. their design aesthetic is their x competitive advantage. it influences every product choice. but beyond the products, sam and ryland understand their aesthetic needs to direct every decision they make. and so even their office was designed to represent their brand. they know that they may only get one chance to make an impression. >> you never know when someone is going to come in ...

And it was unique and we decided to build a company out of that one small idea. >> that small idea for a line of designer wrapping paper has now expanded to encompass other products like journals and gift tags. their design aesthetic is their competitive advantage. it influences every product choice. but beyond the products, sam and ryland understand their aesthetic needs to direct every decision they make. and so even their office was designed to represent their brand. they know that they may only get one chance to make an impression. >> you never know when someone is going to come in that yo...